Exploring Google Workspace Pricing for 2023

woman opening Google Workspace on smartphone
Google recently announced their new Google Workspace pricing plans, and the prices for all plans have gone up.

As such, you must be wondering whether Google Workspace is the right fit for your business, and if yes, which plan to go for.

Some of you might also be torn between going for either Microsoft Office or Google Workspace.

If any of these problems resonate with you, then this article is for you.

Read along for a comprehensive guide on Google Workspace pricing and how to make the right choice for your business.

What is Google Workspace?

Before we get into the nitty-gritty, let’s go over the basics of Google Workspace for those of you who are unfamiliar with it.

Google Workspace is Google’s suite of cloud-based productivity tools that empower businesses and individuals to collaborate and innovate, allowing them the utmost productivity seamlessly.

Some might remember that this was called G-Suite back in the day until it was rebranded and revamped to what it is today.

No matter the plan or pricing for Google Workspace, it includes powerful tools like Google Docs, Meet, Sheets, Drive, Calendar, and more.

Workspace has a cloud-based tool for almost all collaboration and productivity needs; hence, it’s widely used and trusted by millions of businesses worldwide.

Google Workspace: What does it include?

Hexagon shaped list of Google Workspace features

Google Workspace has a wide range of collaborative and productivity tools for almost any task. 

Here’s a list of them all:

  • Gmail: Google’s email service.
  • Google Drive: A Cloud storage that can store all the file types in Google Workspace and allows team collaboration.
  • Google Meet: Video Conferencing app that can be used to conduct team meetings, sales calls, etc. It has features like screen sharing and noise cancellation (in higher plans).
  • Google Calendar: A web-based Calendar that can organize your day-to-day life.
  • Google Chat: A messaging app that can be used to chat with individuals or groups.
  • Google Jamboard: Collaborative whiteboard, which is used for brainstorming ideas.
  • Google Docs: A web-based document application that allows you to create, edit and share documents. 
  • Google Sheets: A spreadsheet application that works similarly to Docs but has spreadsheets instead of documents.
  • Google Slides: Create web-based presentations, edit them and share them with others.
  • Google Forms: A web-based form creation application that also allows for data collection and analysis.
  • Google Keep: A Notes app that allows you to create notes, share them and add images, voice notes and drawings.
  • Google Sites: A website builder that allows you to create internal and external websites.
  • Google Appsheet: A no-code tool that allows you to create many types of custom applications.

Now that we’ve reviewed all the apps let’s help you choose the right Google Workspace pricing plan for yourself.

Google Workspace Pricing: What are the options?

To sum it up in one phrase, you have a multitude of choices…

Google Workspace pricing is available for many levels, including individuals and small to large businesses, and even has tailored plans for enterprises!

One thing you should keep in mind is that every plan has the same tools; the only difference is storage, security, support, and the administrative authority that you have over the tools.

Here’s a quick overview of all Google Workspace plans and pricing:

Google Workspace Individual

For $9.99/month, or $99.96/year, you get unlimited meetings, 1TB of cloud storage, advanced email marketing tools, and appointment scheduling, on top of all the free features, for a single user.

Google Workspace Business Starter:

At $7.20 per user/month or $72 per user/year, this plan offers custom business emails, up to 30GB of pooled storage per user, and 100 participant video calls, along with support and security and all the free features

Google Workspace Business Standard:

Priced at $14.40 per user/month, or $144 per user/year, you get up to 150 members per meeting, 2TB of pooled storage per user, all the features of Starter, and higher support and security.

Google Workspace Business Plus:

The highest business plan costs $21.60 per user/month or $216 per user/year, and grants 500 member group calls, 5TB of pooled storage per user, enhanced security and management controls and more!

Google Workspace Enterprise:

The Google Workspace pricing for this plan isn’t listed, and you must contact Google Sales for a quote. With this plan, you get a host of advanced features, such as:

  • Custom and secure business emails along with retention, e-Discovery, S/MIME encryption
  • 1000 participant video meetings + recording, attendance tracking, , in-domain live streaming, noise cancellation
  • 5 TB pooled storage per user, with the leeway to get even more
  • Advanced security, management, and compliance controls, including Vault, DLP and enterprise endpoint management
  • Enhanced Support

Now, let’s decide which plan you should opt for!

Which Google Workspace Pricing Plan should you choose?

Depending on the number of members in your team, Google Workspace can become a huge expense for the business. And so, we must make sure we choose a plan that gets us the most value for our investment.

And it isn’t superfluous.

When making your decision about Google Workspace pricing, you must consider these factors:

Business Needs and Resources:

Carefully analyze the workflows and collaboration requirements to identify which plan suits you the best.

Scalability and Growth:

Keep in mind the projected future growth and scaling of your business while making this decision so you can accommodate the coming changes.

Return On Investment (ROI)

Meticulously calculate the ROI of this investment, which is the amount of returns that you will get per unit of investment, so you know that this results in positive cashflow.

Analyzing Cost Effectiveness

Compare different plans to find out the one with the highest cost-effectiveness for your specific needs.

Monthly VS Annual Payment

The monthly payment plan offers more flexibility, while the annual payment is more cost-effective. Choose your plan according to which of these is more important to you.

By taking these factors into consideration, you should be able to choose the perfect plan for your business and take your team’s productivity to the next level.

In the next heading, we’ll show you a general overview of which plan works for which type of business. 

The Best Google Workspace Pricing Plan For Your Business Size

Every business, from a solo entrepreneur to large businesses, can benefit from Google Workspace. Whether you have a remote team or in-house, you can benefit from its pricing plans. 

Here are all the different elements of pricing plans you must know about: 

The Solopreneur:  

Google Workspace Individual is the best match for you. With a pricing plan that’s relatively affordable, and tools that cater more towards an individual’s needs.

Small Business:

For teams of less than 100 people, Google Workspace Business Starter is the best option, as it is the most affordable. 

However, the storage is limited at 30GB per user, which might become a deterrent for many.

Medium-sized Business: 

If you have a medium-sized business, Google Workspace Business Standard is the ideal choice. With up to 150 participant meetings and two terabytes of storage per user, it’s a significant upgrade from Business Starter.

It also happens to be the best-selling edition.

Large Business:

If you’re a large business owner, with up to 300 employees, then you might consider the Google Workspace Business Plus edition. 

With up to 500 participant meetings, and 5TB of pooled storage per user, it’s the most powerful Google Workspace Business edition. 


For some, however, even Business Plus might not be enough, as all Business editions have a user limit of 300 users. 

If you own an Enterprise level company, then Google Workspace Enterprise Edition will equip you with Google’s best. 

1000 participant meetings with noise cancellation and more features, 5TB of storage per user, with the ability to request more, and enhanced support are some of the defining features of this edition. 

Getting Started With Google Workspace

Now that we’ve found the best Google Workspace Edition for you, let us show you how you can set it up:

Signing Up:

Go to workspace.google.com and select your edition, and then click on “Get Started”. You will then input your information and create your account.

Choose Your Domain:

If you already have a domain name, you may use that, and if you don’t, you can buy one for you and your team.

Verify Your Domain:

Once you’ve chosen your domain, you have to verify it. You can do this by adding a txt record of your domain into your domain’s DNS settings.

Activate Gmail For Your Domain:

After verifying your domain, the next step is to activate Gmail for your Google Workspace. Then you can create custom email accounts for your team members.

Add Your Team:

Once all that is done, you need to add your team to your account. Then, each member must sign in using their email and create a password. 

Set Up The Other Google Workspace Apps:

The crucial first step is to set up Gmail and add users, and once that is completed, you can go on to set up the other apps like Google Calendar, Google Docs, Sheets, Drive, etc. 

Additional Tips To Get The Most Out Of Google Workspace 

Here are some additional tips to get the most out of your Google Workspace pricing:

  • Make the most of the free trial: You get 14 days free with Google Workspace, which you can use to explore and evaluate a certain plan before committing to it
  • Customize Your Workspace: Google Workspace offers a ton of customization options, which you can use to make it your own.
  • Automation Tools: Google Workspace also has a variety of automation tools, which you can use to automate repetitive tasks and free up your time.
  • Use Keyboard Shortcuts: There’s a plethora of shortcuts which can be used with Google Workspace Apps, cut down on your time consumptions by making good use of these.
  • Don’t Hesitate To Contact Support: If you encounter a problem or a blocker, feel free to ask for help from Google’s Customer Support. 

Google Workspace vs. Microsoft Office: Which is better?

This section is for those of you who are confused as to which suite to choose. 

Here’s a table highlighting the key differentiators between Microsoft Office 365 and Google Workspace:

Microsoft Office Google Workspace
Productivity Comprehensive suite of tools: Word, Excel, PowerPoint, Outlook, and more Collaboration-centric tools like Google Docs, Sheets, Slides, Meet, and Chat
Familiar interface and features Intuitive interface, real-time collaboration
Cloud-based and offline access Cloud-based storage and access with offline capabilities
Integration with Windows OS Real-time communication tools for instant collaboration
Cost-Effectiveness Subscription model with ongoing costs Affordable pricing tiers for various business sizes
Initial investment in licenses and software installations No software installation required, reduced IT maintenance costs
Some features may require premium licenses Scalability with pricing based on user count
Integration with existing Microsoft ecosystem Value for collaboration and team efficiency

This should help you decide between the two companies.

Google Workspace For Education and Nonprofits 

Google offers its graces even beyond the corporate world, as Educational institutions and Non-profits get special pricing plans for Google Workspace because of their special needs and the fact that they work for the greater good.

Google Workspace Education Pricing

Google Workspace “For Education” offers tools that make education and collaboration seamless, turning the classroom into a virtual, dynamic space.

Students, teachers, and administrators alike benefit greatly from these tools like Google Meet, Google Calendar, Google Drive etc.

The Google Workspace pricing for education isn’t revealed, and educators need to contact sales to get a quote.

Google Workspace Non-Profit Pricing

Google offers discounted prices to Non-Profits with up to 70% off on Enterprise solutions. With access to tools like Google Drive, Google Docs, Google Meet and more, they can drastically increase their impact on their causes.

Same as with Workspace for Education, the non-profit will have to get in touch with Google’s Sales team to get a quote on how much this will cost them.

Google Workspace Migrate:

Now, if you’ve decided which Google Workspace pricing plan is the best for you, you must be wondering how to transfer your data from other productivity suites like Microsoft Office 365, or Zoho

Well, Google has software for that. 

Called Google Workspace Migrate

After installing it and setting up the node servers, you can migrate all your data from:

  • Microsoft Exchange
  • Microsoft SharePoint or OneDrive
  • File share systems
  • Box
  • Another Google Workspace

Frequently Asked Questions

Is Google Workspace Free? 

Google Workspace is not free. The individual plan starts at $9.99 per month. However, all the tools are available to use for free, with limited capabilities.

What is the main advantage of using Google Workspace?

Google Workspace equips professionals with the right tools, and ample cloud storage to unlock their fullest potential, along with seamless collaboration. 

Is Google Workspace for personal use?

Google Workspace can be used by individuals as well as businesses.

Is Google Workspace free with Google One?

Google One Premium users also get access to Google Workspace Premium which is included in their Google One Subscription.

Final Thoughts

Google Workspace Pricing may have increased overtime, but it still remains true that the value it brings is worth it for millions of businesses and individuals worldwide.

With a wide host of apps and tools, along with flexible cloud-storage and seamless collaboration – not to mention that everything is web-based which saves you from the hassle of clogging up your computer storage – Google Workspace is a solid option for many. 

As long as you analyze your needs, and projected growth trajectory, and choose an edition accordingly, you will be able to get a high ROI from investing into Google Workspace.


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